Snoop Dogg’s NFT Collection Rakes in $12M in 30 Minutes on Telegram

Snoop Dogg’s latest NFT collection sold out within 30 minutes, generating over $12 million in sales on Telegram. The drop, featuring digital assets inspired by the rapper’s iconic style, included likeness-based "Doggs," signature cigars, and other collectibles. Telegram founder Pavel Durov confirmed the platform will launch blockchain minting and secondary market functionality within 21 days.

The collection’s rapid sellout highlights renewed interest in NFTs, driven by high-profile endorsements and streamlined accessibility. Snoop Dogg promoted the drop through a music video shared with his 10 million YouTube subscribers, leveraging his influence to amplify reach. Telegram’s integration of NFT minting could position it as a key player in the digital collectibles space.